{"id":4093,"date":"2019-03-07T11:29:56","date_gmt":"2019-03-07T11:29:56","guid":{"rendered":"https:\/\/www.matrixmortgageglobal.ca\/?p=4093"},"modified":"2021-03-31T09:15:52","modified_gmt":"2021-03-31T09:15:52","slug":"shawn-allen-a-sign-of-things-to-come","status":"publish","type":"post","link":"https:\/\/www.matrixmortgageglobal.ca\/oldlive\/shawn-allen-a-sign-of-things-to-come\/","title":{"rendered":"Shawn Allen: A sign of things to come"},"content":{"rendered":"

The broker who smashed the $380m mark by turning massive change into a wealth of opportunities<\/em><\/h2>\n

SHAWN ALLEN<\/strong>\u00a0is not your average broker.<\/h3>\n

He opened the doors of his company, Matrix Mortgage Global, during the GFC; grew his business to specialise in alternative financing; and now spends about $1m a year on marketing and advertising. In the last financial year, his company settled $389m, a figure that is unfathomable for most brokers. So, why haven\u2019t you heard of him before? Allen is the CEO of a firm based in Toronto, Canada, but the broking magnate is coming to Australia on 5 June to be a keynote speaker at MPA\u2019s second annual Broker Business Exchange.<\/p>\n

While in Sydney, he\u2019ll be talking to\u00a0Aussie<\/a>\u00a0brokers and hosting a masterclass on how he grew his business into the staggering success story it is today during periods of turbulent change and regulatory reforms in the North American housing market \u2013 including the 2008 market crash.<\/p>\n

Just as the severity of the US housing downturn was beginning to reverberate around the world, Allen \u2013 who became a broker in 2013 after a bad experience with one while buying his first home at 24 \u2013 decided to open Matrix Mortgage Global. The ripple effects were felt particularly acutely by the US\u2019s closest ally and neighbour, Canada.<\/p>\n

\u201cWithin a few short months, many lenders with huge market shares had closed their doors completely, and the money dried up,\u201d Allen tells MPA.<\/p>\n

Nevertheless, he says he had \u201can unshakeable belief\u201d that he would succeed.<\/p>\n

He cleverly steered his company through the GFC by setting his sights on becoming the top alternative lending brokerage in the business.<\/p>\n

\u201c[The market crash] brought forth a clarity of vision in terms of maintaining resilience \u2026 You need to have control of the client, or the money, but preferably both\u201d<\/i><\/b><\/h3>\n

\"Shawn<\/p>\n

You need to have control of the client, or the money, but preferably both,\u201d Allen says. That year, he homed in on alternative mortgage lending practices and formed partnerships with private investors and lesser-known lenders.<\/h3>\n

He forged connections with that specific customer base by investing in early advertising e\u2011 orts, something most brokers usually balk at.<\/p>\n

\u201cBuilding this framework for resiliency in the market and maintaining integrity in our solutions-based lending practices has always been our mission,\u201d he says.<\/p>\n

Allen learned how to adapt, be proactive and embrace change, skills that have served him well as the market has evolved over the last decade.<\/p>\n

\"Shawn<\/p>\n

When house prices started to swell in the key urban areas of Toronto and Vancouver, the Canadian government took critical action to blast some of the heat out of the real estate market. It intervened in 2016, and again in 2017, tightening guidelines around how lenders qualified borrowers.<\/p>\n

The changes included a 15% tax on foreign buyers in the two provinces where those cities are situated (with some regional governments following suit); a legislated \u2018stress test\u2019 that required borrowers to qualify at two points above prime rate for income-to-debt-servicing ratios; and more stringent credit and down-payment requirements.<\/p>\n

 <\/p>\n

\"Shawn<\/p>\n

These changes, combined with investor speculation that the market was due for a correction, led to across-the-board decreases in maximum loan-to-value amounts and a dramatic slowdown in foreign buyers.<\/p>\n

It felt like almost overnight home values had dropped by up to 20% in some jurisdictions, Allen says. The sweeping reforms also made it harder for borrowers in rural and suburban areas to break into the housing market and refinance.<\/p>\n

\u201cOur focus on alternative lending meant record-breaking sales for us and a signifi cant increase in business. Our business went up as many brokers scrambled to fi nd new lenders\u201d<\/strong><\/em><\/h3>\n

\u201cThe regulatory changes sent some brokers\u2019 businesses to a screeching halt as their once A-clients were now barely qualifying with the B-lenders.<\/p>\n

Suddenly the private mortgage market share surged from 3% in 2015 to 8% in 2018, accounting for 20% of the refinance market in some urban areas,\u201d Allen says.<\/p>\n

Fortunately for Matrix Mortgage Global, which had already diversified its approach by focusing on existing homeowners and equity lending, the changes worked in its favour. \u201c<\/p>\n

Our focus on alternative lending meant record-breaking sales for us and a significant increase in business.<\/p>\n

Our business went up as many brokers scrambled to find new lenders, new ways of underwriting, and new client expectations to manage. For us, this was all business as usual.\u201d<\/p>\n

As volume grew, however, Allen faced other challenges.<\/p>\n

He had to quickly scale up his brokerage\u2019s infrastructure to meet increasing demand, while becoming more effective at tracking leads and improving conversion rates.<\/p>\n

This involved training staff on underwriting and transforming the company culture to focus more heavily on documentation and protocol, among other changes.<\/p>\n

Change never comes easy, but Allen has come to understand and accept the period of trial and error that comes with putting new measures in place.<\/p>\n

And no matter how difficult it may be, it\u2019s always worth giving it a go.<\/p>\n

In 2017, while the government was scrutinising lending policy, Matrix Mortgage Global expanded its operations Canada-wide.<\/p>\n

Once leads started flowing in from British Columbia and Alberta, his team had to familiarise themselves with those provinces\u2019 lending guidelines.<\/p>\n

\u201cLocal brokers were initially outperforming us, and our conversion rates were not as good for those areas, but our experience and effort to make connections and gain a deeper understanding of new markets has begun to level that out,\u201d Allen says.<\/p>\n

In the last 11 years, Matrix Mortgage Global<\/a> has seen many ups and downs, but thanks to Allen\u2019s dynamic leadership style and willingness to take chances, he\u2019s been able to confront these challenges head-on.<\/p>\n

Allen can\u2019t predict the future for Australian brokers, but he does know that those who want to ride it out need to embrace change and adapt \u2013 after all, look where it got him.<\/h3>\n","protected":false},"excerpt":{"rendered":"

The broker who smashed the $380m mark by turning massive change into a wealth of opportunities SHAWN ALLEN\u00a0is not your average broker. He opened the doors of his company, Matrix Mortgage Global, during the GFC; grew his business to specialise in alternative financing; and now spends about $1m a year on marketing and advertising. In…<\/p>\n","protected":false},"author":1,"featured_media":4094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nShawn Allen: A sign of things to come - Matrixmortgageglobal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.matrixmortgageglobal.ca\/oldlive\/shawn-allen-a-sign-of-things-to-come\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shawn Allen: A sign of things to come - Matrixmortgageglobal\" \/>\n<meta property=\"og:description\" content=\"The broker who smashed the $380m mark by turning massive change into a wealth of opportunities SHAWN ALLEN\u00a0is not your average broker. 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